Require The Disclosure Of AI-Generated Political Media.

 

The purpose of this act is to ensure honesty and transparency in political communication by requiring that any political

advertisement or public communication using AI-generated or digitally altered images, videos, or audio be clearly

labeled to prevent misinformation and protect Minnesota voters.

 

Artificial intelligence can now create extremely realistic deepfakes that falsely show individuals saying or doing

things that never happened. These deepfakes can mislead voters, damage reputations, and influence elections unfairly.

Minnesota currently lacks a statewide standard requiring disclosure of such content. This act increases voters’ ability

to identify false or altered media and supports fair, transparent elections across the state.

 

Deepfake-Any image, video, or audio that has been digitally altered or generated using artificial intelligence to

realistically depict a person doing or saying something they did not do or say.

Political communication-Any advertisement, social media post, message, robocall, mailer, or public statement intended to

influence voters in Minnesota.

Publisher: Any campaign, political action committee, organization, or individual responsible for creating or

distributing political content.

AI-Generated: Content created by Artificial Intelligence algorithms, not humans.

Disclosure: The act of making information known or a fact that is made known. In this Act, “disclosure” refers to a

clear, visible statement reading: “This content includes AI-generated or digitally altered material.”

Media: The main means of mass communication (broadcasting, publishing, and the internet) regarded collectively.

Advertisement: A picture, short film, song, etc. That tries to persuade people to buy a product or service.

 

 

The implementation of this Act shall be funded by the Minnesota Campaign Finance & Public Disclosure Board (CFB) through

its existing budget appropriations for political advertising oversight, with all fines collected from violations of this

Act being deposited back into the Board’s budget to support enforcement, monitoring, and compliance efforts.

 

Any publisher who distributes political communication containing a deepfake without the required disclosure label shall

be subject to a civil fine of up to $1,000 per violation.

The Minnesota Campaign Finance and Public Disclosure Board shall oversee enforcement of this act.

Violating content must be removed or corrected with proper labeling within 48 hours of notice from the enforcing body.

 

This act will take effect on July 1, 2026